Un marco para la toma de decisiones en evaluación y comunicación: resumen de investigación-acción

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Ricardo Ramírez Nathan

Resumen

En general las disciplinas de la comunicación y de la evaluación se desarrollan de forma independiente o al menos secuencial: la comunicación de los hallazgos de la evaluación ó la evaluación de las actividades ó programas de comunicación.  Sin embargo, ambas disciplinas comparten elementos comunes a nivel teórico y práctico. Esta ponencia resume trabajos de investigación-acción en comunicación y evaluaciónpara brindar capacitación a proyectos socios de investigación a nivel global. Se subrayan dos aspectos: la verificación al inicio de la  prontitud ó disponibilidad de los proyectos para recibir capacitación, y las ventajas de los procesos de facilitación regidos por el calendario del socio, no del capacitador.   La integración metodológica aborda la ‘Evaluación Orientada a los Usos’ y la Comunicación de la Investigación. El marco decisional en evaluación y comunicación permite a los gerentes de proyectos u organizaciones, explicitar su teoría de cambio y ajustar su estrategia de intervención.  

Palabras clave
comunicación, evaluación, capacitación, marco decisional, investigación-acción

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Ramírez Nathan, R. (2017). Un marco para la toma de decisiones en evaluación y comunicación: resumen de investigación-acción. Commons. Revista De Comunicación Y Ciudadanía Digital, 6(1). Recuperado a partir de https://revistas.uca.es/index.php/cayp/article/view/3371
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Ricardo Ramírez Nathan, Independiente

Ricardo Ramírez is an independent researcher and consultant based in Guelph, Ontario, Canada. His consulting and research work includes communication planning, participatory evaluation and capacity development.  He is a credentialed evaluator (Canadian Evaluation Society). His doctoral work focused on how rural and remote communities harness information and communication technology. He is co-author of Communication for another development: Listening before telling (Zed Books, London 2009) and co-author of Utilization-focused evaluation: A Primer for evaluators (Southbound, Penang, 2013).

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