Las políticas públicas en el territorio andaluz. Un modelo fallido de desarrollo, vertebración y comunicación plural / Public Policies in the Andalusian Territory. A Failed Model of Development, Structuring and Plural Communication

Abstract

This article reflects how communication policies have an impact on the design of audiovisual maps that shape a territory socially and culturally. The application of these policies creates a media reality that builds visions and imaginary in the population, which remains without references to discuss the closest issues. This research reflects the need to legislate to preserve public service and the general interest also by private players that manage the radio spectrum. Through the study of the Andalusian radio map, central elements are proposed to be included in public communication policies to generate more plural and democratic territories, where citizenship is an active part of the communication process, and not a mere receiver of messages. Preserving these values we will build audiovisual maps where no reality is invisible and where the human and cultural is understood as fundamental in the territorial vertebration.