Autoencargo, intuizione e prosumer
Processo creativo per la soddisfazione delle esigenze personali.
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DOI
https://doi.org/10.25267/P56-IDJ.2023.i3.07Informazioni
Abstract
L'autoincarico nel design si riferisce alla pratica di stabilire obiettivi e scopi per sé stessi invece di avere un incarico o un brief da un'azienda. Con l'autoincarico, il creatore ha un maggiore controllo sul processo creativo e può concentrarsi sulle proprie visioni. L'intuizione creativa, come capacità di fidarsi dell'ispirazione e delle idee che sorgono in modo spontaneo, non dipende da metodi creativi tradizionali. La combinazione di entrambe le pratiche, autoincarico e intuizione creativa, può consentire una maggiore libertà nell'esplorazione di idee e approcci originali. D'altra parte, il "prosumer", combinazione delle parole produttore e consumatore, che si riferisce alla pratica degli utenti di diventare produttori attivi di prodotti anziché semplicemente consumare ciò che le aziende offrono loro, è un creativo che si adatta bene all'autoincarico e alla creazione personale. Nel contesto creativo, ciò può significare che il creatore è sia il produttore che il consumatore del proprio lavoro, utilizzando la propria intuizione creativa e autoincarico per produrre contenuti originali e unici che sono apprezzati anche dagli altri. Queste pratiche possono aiutare i creatori ad avere un maggiore controllo sul proprio processo creativo, esplorare idee originali e innovative e creare contenuti rilevanti e interessanti per altri utenti.
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