Cultural Communication

Main Article Content

María José Quero Gervilla

Resumen

Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings.

Descargas

La descarga de datos todavía no está disponible.

Article Details

Cómo citar
Quero Gervilla, M. J. (2018). Cultural Communication. Periférica Internacional. Revista Para El Análisis De La Cultura Y El Territorio, (19), 143-153. Recuperado a partir de https://revistas.uca.es/index.php/periferica/article/view/4912
Sección
Monográfico Manual Atalaya