Cultural Communication
DOI
https://doi.org/10.25267/Periferica.2018.i19.15Info
Monográfico Manual Atalaya
143-153
Published:
28-12-2018
Authors
- María José Quero Gervilla (ES) Professor at the University of Malaga
Abstract
Strategic communication is a key marketing tool in the management of cultural organisations. Both internally and externally, the aim is to maximise the efficiency of investments in instruments of communication, in order to successfully achieve coherent and integrated communication which is capable of adapting to the changes and challenges continually presented by the surroundings.
Downloads
Download data is not yet available.
How to Cite
Quero Gervilla, M. J. (2018). Cultural Communication. Periferica International. Journal for Cultural and Territorial Analysis, (19), 143–153. https://doi.org/10.25267/Periferica.2018.i19.15
License
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0 España.