Political agenda of design?

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DOI

https://doi.org/10.25267/P56-IDJ.2023.i3.03

Authors

Abstract

Design has diversified its meaning and approach, shifting from being marginalized in academic disciplines to encompassing a wide range of concepts. While this demonstrates vitality, it also raises concerns about the dilution of design identity.

Social and cultural sciences have shown a particular interest in design due to the limitations and contradictions in its practice and teaching in the global market. Design seeks to create viable systems from ecological and social perspectives, and it is believed to be socially relevant beyond dominant discourses.

Two types of design can be distinguished: needs-driven design and market-oriented design. The political dimension of projects arises from broader political and social processes, and the question of how design can change society is posed. However, this can lead to excessive expectations and be limited to verbal statements and manifestos.

The inclusion of design in the political agenda can generate misunderstandings and the risk of becoming a hegemonic doctrine. Instead, design can act as a mediating force between public and private interests. Designers like Jan van Toorn challenge authoritarian trends and maintain hope in a self-determined practice and tradition of design, despite corporate and commercial influence.

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How to Cite

Bonsiepe, G. (2023). Political agenda of design?. Proyecta56, an Industrial Design Journal, (3), 54–57. https://doi.org/10.25267/P56-IDJ.2023.i3.03

Author Biography

Guiuseppe Bonsiepe

Guiuseppe Bonsiepe pursued his studies in information design at the prestigious HFG Ulm, Germany, from 1955 to 1959. Since then, he has made significant contributions in the fields of development, research, and teaching until the university's closure. Starting in 1968, he has worked as a specialized designer and consultant in industrial policies across various Latin American countries, notably Chile, Argentina, and Brazil. In his quest for continuous professional growth, he dedicated the years from 1981 to 1983 to specialize in interface design at a renowned software company in California. Similarly, from 1993 to 2003, he served as a professor in interface design at the University of Applied Sciences in Cologne. Presently, he resides and pursues his professional endeavors in Brazil and Argentina, thus solidifying his extensive international career.