Microcelebridades musicales y la transformación de la industria musical en la era digital

Abstract

This study addresses, from a theoretical and exploratory perspective, the changes that have taken place within the music industry as a result of the advent of digital platforms and, specifically, the practice of musical microcelebrity. The emergence of the internet gives rise to the dispersion of power in music production, distribution and promotion through new spaces where new strategies and avenues can be created in order to develop a successful music career independently, with the music industry no longer being indispensable for musical success. In this way, a hybrid context is generated in which the traditional industry loses control over the creation, circulation and commercialisation of musical products, while other important actors emerge with whom it must coexist, such as digital platforms, fans and musical microcelebrities.