Social representations of university students in Cultural Management on the advances of the discipline in the southeast of Mexico

Abstract

This research aims to identify the social representations of students in Management and Promotion of Culture at a public university in Tabasco at southeastern Mexico. It was analyzed using the theory of social representations. The methodology used was quantitative using the survey as the data collection technique. Regarding the social actors under study, we worked with the fi nite population, through the non-probabilistic technique. The social representations of the students of the fi rst generations of said degree have as a central nucleus, the concern for the current distancing of society with culture, so they consider that their professional duty is to create a link through projects of Intervention projects that manage to change these perceptions of the people of their entity, which is a challenge they acquire as students of cultural management, and very soon as graduates. The limitations of the research are derived in terms of the number of population with which it was worked, which was the one belonging to a public university, remaining outside those dependent on government institutions that are focused on artistic creation. The lines through which this research work can be extended is the follow-up of the fi rst generations of graduates and their insertion into the labor field.