Culturemas in tourist texts about Morocco.

Abstract

In the field of tourism we find a diverse range of textual typology (guides, brochures, catalogs, etc.) that is presented as a traveler's companion before, during and after their trip. In these texts, the tourist can have a previous vision of both the place he wishes to visit and the idiosyncrasy of the people that inhabit it. Given that tourism is conceived as a cross-border and -on many occasions- transcultural activity, references and cultural elements unique and exclusively to host countries proliferate in textual productions. They are therefore specifically cultural notions known by the name of "culturemas". When it comes to two geographically, socially and culturally different countries, such as Spain and Morocco, and two languages ​​that present multiple differences in terms of their origin and nature (Arabic and Spanish), problems of translatability arise. Of these units. This work is a reflection on the culturemas in the tourist texts in Spanish about Morocco, and offers a descriptive analysis to overcome certain obstacles posed by its translation into the Spanish language.