Metaphor, pronominal referentiality and the use of definite descriptions in Eva Perón's political discourse.

Abstract

Política! discourses intend to persuade a publíc or audience of the validity of an ideology. Persuasion strategies include language pragmatic techniques such as the use of metaphors, pronoun deixis and definite descriptions. In this paper, I analyzc how Eva Peron uses the abovemcntioncd pragmatic strategies to create a Peronist metaphor where she has a relevan! place in nine of her politícal discourses. The paper is divided in three parts. First, the rela­tionship betwecn politics and pragmatics is discussed then Eva Peron's story. In the last section, it will be argued that Eva uses discourse strategíes to create a traditional image of herself despite of her political role. In this mcta­phor Eva presents herself as Peron=s mate and assislant as well as the mother of al! Argentinians.