From the blog of LIJ 2.0 to the booktuber on the promotion of the reading habit

Abstract

For the correct development of reading habits from an early age, we must overcome the confrontation between traditional and digital reading. In this sense, the new tools of the social web offer us dynamics of participation and interaction with reading, the concepts of LIJ 2.0 (Children’s and Youth’s Literature and Reading in the Social Web) and Social Reading appearing. In this paper we compare two dynamics of this new way to promote the reading habit: the blogs and the booktubers. First, the blogs “lijeros” are the first space development of LIJ 2.0 with hundreds of proposals and varied ways to disseminate, discuss or study children’s literature. Second, the booktubers have gained in recent years considerable attention by the youth audience and offer a new way to promote reading.