El análisis de los adjetivos en las cartas a accionistas de las empresas británicas y españolas desde la Teoría de la valoración

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Hanna Skorczynska Sznajder
https://orcid.org/0000-0001-5640-8900

Resumen

Este estudio compara la expresión de la valoración en las cartas a los accionistas de las empresas británicas y españolas que cotizan en bolsa, un tipo de análisis que todavía no se ha acometido. En esta investigación se utiliza la Teoría de la valoración (J. R. Martin & P. R. White, 2005) para analizar los adjetivos evaluativos en las colocaciones con los sustantivos. Dos corpus de 170.000 palabras fueron creados y analizados para este fin. Los resultados muestran patrones similares en cuanto a los adjetivos utilizados y al tipo de la actitud expresada. Sin embargo, sus frecuencias eran en general más bajas en las cartas británicas, y los patrones colocacionales eran diferentes. Las variaciones identificadas pueden reflejar diferentes estrategias retóricas para promocionar los aspectos positivos de las empresas en cuestión, ya que pueden estar arraigadas en diferentes contextos socio-culturales.

Palabras clave
valoración, adjetivo, carta a accionistas, inglés, español,

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Skorczynska Sznajder, H. (2021). El análisis de los adjetivos en las cartas a accionistas de las empresas británicas y españolas desde la Teoría de la valoración. Pragmalingüística, (29), 421-439. https://doi.org/10.25267/Pragmalinguistica.2021.i29.21
 
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