The booktrailer as a virtual epitext in the promotion of non-fiction picture books. A case study

Abstract

This research addresses the potential of non-fiction picture books (NFLs) and booktrailers as tools to encourage the reading habit in primary school pupils, in a context where a low motivation towards reading is detected due to various factors. It is highlighted that LINFs, due to their intrinsic and extrinsic characteristics such as careful aesthetics, scientifically rigorous texts and playful elements, facilitate access to knowledge and develop critical thinking, while the booktrailer, as an audiovisual resource, can capture the attention of students and promote reading from a creative perspective. The research, with a mixed approach and a pre-experimental design, was carried out with students of the Primary Education Degree at the University of Cadiz. The results reflect a majority interest in the use of technology in the classroom, although with little previous training in digital competence, and a positive assessment of the booktrailer as a motivating teaching resource. The experience contributed to the development of digital skills, the positive perception of the use of ICT in teaching and the integration of reading with the Sustainable Development Goals.