Analysis of scientific content of advertising in the press
Info
Fundamentals and current research lines
pp. 275-289
Published:
13-03-2014
Authors
- Angel Ezquerra Martinez (ES) Universidad Complutense de Madrid
- Belén Fernández-Sánchez (ES) Universidad Complutense de Madrid
Abstract
In this paper we analyse the scientific content of the publicity in the press. The analysis shows the existence of scientific content in the various components of advertising messages. In addition, we have collected the types of use made of science and there have been some changes in the topics covered in recent years. All this makes us believe that advertising can be seen as an indicator of trends in socioscientific issues that individuals receive. Thereby, studies on media and advertising are a source from which to draw references that affect citizenship. Because of this, it seems relevant its analysis from the point of view of experimental science teachings. Additionally, we have considered the characteristics of their possible implementation in the classroom.Keywords
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