Artificial Intelligence in education: a communication student perspective

Número

Downloads

Article abstract page views:  365  

DOI

https://doi.org/10.25267/Hachetetepe.2025.i31.2205

Info

No. 31 (2025)
Articles
2205
Published: 01-11-2025
PlumX
Crossref
Scopus
Google Scholar
Europe PMC

Authors

Abstract

Artificial Intelligence (AI) is increasingly present in various sectors of society, and education and the media are no exceptions. Therefore, universities must begin preparing their Communication Sciences students to face future challenges, as well as the needs of businesses and society. The objective of this research was to understand the perception and use of different AI tools by students of the Bachelor's Degree in Communication Sciences at the Universidad Autónoma de Sinaloa, and to determine whether they are already using AI in their educational process and what benefits it has provided them. A quantitative, descriptive study was conducted with a convenience sample of 43 students. Atlas.ti was used for data processing. The results reveal that although students are familiar with AI and have begun to incorporate some of its tools into their educational process, its integration is still limited. This suggests the need to strengthen training in digital competencies to make more effective use of these emerging technologies.

Keywords

Communication Google Schoolar
Education Google Schoolar
Artificial Intelligence Google Schoolar
Perception Google Schoolar
Students Google Schoolar

Downloads

Download data is not yet available.

How to Cite

Zazueta-López, D., Romero-Rubio, S. A., & López-Castro, M. P. (2025). Artificial Intelligence in education: a communication student perspective. Hachetetepé. Scientific Journal of Education and Communication, (31), 2205. https://doi.org/10.25267/Hachetetepe.2025.i31.2205

Author Biographies

Damaris Zazueta-López, Universidad Autónoma de Sinaloa

Ph.D. in Social Sciences and Master’s in Strategic Administration from the Autonomous University of Sinaloa (UAS). Professor at the Academic Unit of Communication Sciences and the Faculty of International Studies and Public Policies at UAS. Candidate of the National System of Researchers of SECITHI and member of the Sinaloa System of Researchers and Technologists. Researcher on topics related to education, educational innovation, and artificial intelligence in education.

Salvador Abraham Romero-Rubio, Universidad Autónoma de Sinaloa

PhD in Administration from the Autonomous University of Durango. PhD in Social Sciences from the Autonomous University of Sinaloa (UAS). Candidate of the National System of Researchers (SNII). Honorary Researcher as a member of the Sinaloa System of Researchers and Technologists (SSIT). Researcher at the UAS Science and Technology Park. Professor at the UAS School of Accounting and Administration. Researcher on international business management, innovation management, business digitalization, cryptocurrencies, e-commerce, and artificial intelligence in education.

Martha Patricia López-Castro, Universidad Autónoma de Sinaloa

PhD in Educational Innovation and Administration. Director of the Communication Sciences Academic Unit at the Autonomous University of Sinaloa. National Director for Mexico of the Ibero-American Public Relations Network.

License

Copyright (c) 2025 Damaris Zazueta-López, Salvador Abraham Romero-Rubio, Martha Patricia López-Castro

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Those authors who have published with this journal, accept the following terms:

  1. They will retain their copyright and guarantee the journal the right to first publication of their work, which will simultaneously be subject to the Creative Commons Attribution License . They may be copied, used, disseminated, transmitted and publicly displayed, provided that the authorship, url, and magazine are cited, and are not used for commercial purposes. No derivative works are allowed.
  2. They may adopt other non-exclusive license agreements for the distribution of the published version of the work (e.g., deposit it in an institutional telematic archive or publish it in a monographic volume) provided that the initial publication in this journal is indicated.
  3. Disseminate your work through the Internet (e.g., in institutional telematic archives or on your website) once the manuscript is accepted, which may lead to interesting exchanges and increased citations of the published work. (See The effect of open access).

Hachetetepé. Scientific journal of education and communication does not charge a fee for the submission of manuscripts or for the publication of its articles.

References

Aissani, R., . Abdallah, R. A., Taha, S. y Al Adwan, M.N. (2023). Artificial intelligence tools in media and journalism: Roles and concerns. International Conference on Multimedia Computing, Networking and Applications (MCNA), Valencia, Spain, 19–26.

https://doi.org/10.1109/MCNA59361.2023.10185738

Alpizar-Garrido, L. O. (2024). Perspectiva de estudiantes de nivel medio superior respecto al uso de la inteligencia artificial generativa en su aprendizaje. Revista Iberoamericana para la Investigación y el Desarrollo Educativo, 14(28), 1-29 https://doi.org/10.23913/ride.v14i28.1830

Bernat, P. (23 de 01 de 2024). El impacto de la IA generativa en el trabajo de los periodistas: herramientas y respuestas. Cuadernos de periodistas. https://acortar.link/hGHtEq

Cantú-Ortiz, F.J., Galeano Sánchez, N., Garrido, L., Terashima-Marin, H. y Brena, R. (2020). An artificial intelligence educational strategy for the digital transformation. 1. International Journal on Interactive Design

and Manufacturing 14, 1195–1209. https://doi.org/10.1007/s12008-020-00702-8

Celik, I., Gedrimiene, E., Siklander, S., y Muukkonen, H. (2024). The affordances of artificial intelligence-based tools for supporting 21st-century skills: A systematic review of empirical research in higher education. Australasian Journal of Educational Technology, 40(3), 19-38. https://doi.org/10.14742/ajet.9069

Chaudhry, M.A., Kazim, E. Artificial Intelligence in Education (AIEd): a high-level academic and industry note 2021. AI Ethics 2, 157–165 (2022). https://doi.org/10.1007/s43681-021-00074-z

Chao-Rebolledo, C., y Rivera-Navarro, M. Á. (2024). Usos y percepciones

de herramientas de inteligencia artificial en la educación superior en México. Revista Iberoamericana de Educación, 95(1), 57-72. https://doi.org/10.35362/rie9516259

García-Galera, M.-d.-C., y Catalina-García, B. (2024). Inteligencia artificial en la enseñanza del periodismo. Pautas para su aplicación en la asignatura de Investigación de Audiencias. Infonomy, 2(2), e24033. https://doi.org/10.3145/infonomy.24.033

Guevara Alban, G. P., Verdesoto Arguello, A. E., y Castro Molina, N. E. (2020). Metodologías de investigación educativa (descriptivas, experimentales, participativas, y de investigación-acción). RECIMUNDO, 4(3), 163–173. https://doi.org/10.26820/recimundo/4.(3).julio.2020.163-

Hernández-González, O. (2021). Aproximación a los distintos tipos de muestreo no probabilístico que existen. Revista Cubana de Medicina General Integral, 37(3), 1-3. https://acortar.link/ssGBOb

Hernández, S. R., Fernández, C. C. y Baptista, L. P. (2014). Metodología de la Investigación (6ª. ed.). McGraw-Hill.

Herrera-Ortiz, J. J., Peña-Áviles, J. M., Herrera-Valdivieso, M. V., y Moreno-

Morán, D. X. (2024). La inteligencia artificial y su impacto en la comunicación: recorrido y perspectivas. TELOS: Revista de Estudios Interdisciplinarios en Ciencias Sociales, 26(1) 278-296. http://www.doi.org/10.36390/telos261.18

INEGI. (2024). Encuesta Nacional sobre disponibilidad y uso de Tecnologías de información en los Hogares. Instituto Nacional de Estadística, Geografía e Informática. https://acortar.link/oWXFGM

Jamal Faeq Kakbra (2024). The Prevalence & Impact of Artificial Intelligence Applications in Digital Media: A Systematic Methodical Investigation. The Proceedings of 2nd International Scientific Conference "Digital Media Effects on Society Security Under Domestic and International Laws", Iran, Erbil 2-28 April

https://doi.org/10.24017/dmedialaw24.32

Jereb, E., y Urh, M. (2024). The Use of Artificial Intelligence among Students in Higher Education. Sciendo, 57(4), 333 - 345. https://doi.org/10.2478/orga-2024-0024

Magrill, J., y Magrill, B. (2024). Preparing Educators and Students at Higher Education Institutions for an AI-Driven World. Teaching & Learning Inquiry, 12, 1-9. https://doi.org/10.20343/teachlearninqu.12.16

Mauer-Idroes, G., Rizky-Noviandy, T., Maulana, A., Irvanizam, I., Jalil, Z., Lensoni, L., . . . Idroes, R. (2023). Student Perspectives on the Role of Artificial Intelligence in Education: A Survey-Based Analysis. Journal of Educational Management and Learning, 1(1), 8-15. https://heca-analitika.com/jeml/article/view/58

Nandini, Indora, P., y R. K. Singh. (2024). Artificial Intelligence in Journalism: An Overview of its Applications and Uses. Journal of Communication and Management, 3(03), 237–242. https://doi.org/10.58966/JCM2024337

Navarrete-Cazales, Z., y Manzanilla-Granados, H. M. (2023). Una perspectiva sobre la inteligencia artificial en la educación. Perfiles Educativos 45(especial), 87-107.

https://doi.org/10.22201/iisue.24486167e.2023.Especial.61693

Ríos-Hernández, I. N., Mateus, J.-C., Rivera-Rogel, D., y Ávila-Meléndez, L. R. (2024). Percepciones de estudiantes latinoamericanos sobre el uso de la inteligencia artificial en la educación superior. Austral Comunicación, 13(1), e01302. https://doi.org/10.26422/aucom.2024.1301.rio

Rivera-Ramírez, F., Velázquez-Graduño, G., Arcundia-Valverde, E., y Reyes-Díaz, J. I. (2024). Uso y percepción de la inteligencia artificial en la Educación Superior. Revista de Investigación Educativa RedCA, (0), 441-456. https://doi.org/10.36677/redca.v0i0.25895.

Rodríguez-Torres, Á. F., Orozco-Alarcón, K. E., García-Gaibor, J. A., y

Rodríguez-Bermeo, S. D. (2023). La Implementación de la Inteligencia Artificial en la Educación: Análisis Sistemático. Revista Cientifica Dominio de las Ciencias, 9(3), 2164-2178. https://doi.org/10.23857/dc.v9i3.3548

Salvat-Martinrey, G., García-Marín, D., y Zorogastua-Camacho, J. (2024). La inteligencia artificial generativa y su impacto en el sector de la comunicación. Percepción de los futuros profesionales. Revista De La Asociación Española De Investigación De La Comunicación, 11(Especial), 1-25. https://doi.org/10.24137/raeic.11.e.6

Sok, S., y Heng, K. (2023). ChatGPT for education and research: A review of benefits and risks. Cambodian Journal of Educational Research, 3(1) 110-121. https://cjerjournal.com/index.php/cjer/article/view/108/81

Sonni, A. F., Hafied, H., Irwanto, I., y Latuheru, R. (2024). Digital Newsroom Transformation: A Systematic Review of the Impact of Artificial Intelligence on Journalistic Practices, News Narratives, and Ethical Challenges. Journalism and Media, 5(4), 1554-1570.

https://doi.org/10.3390/journalmedia5040097

Sullivan, M., Kelly, A., y McLaughlan, P. (2023). ChatGPT in higher education: Considerations for academic integrity and student learning. Journal of Applied Learning & Teaching, 6(1), 31-40. https://doi.org/10.37074/jalt.2023.6.1.17

Sultan, M.I., Bhuiyan, A.J., y Amir, A.S. (2024). Reimagining Journalism: Exploring the AI Revolution - A Thorough Analysis of Potential Advantages and Challenges. Komunikator, 16(1), 1-13. https://doi.org/10.18196/jkm.20172

Tamayo, M. (2003). El proceso de la investigación científica. Limusa.

Theodosiou, Z., Papa , V y Lanitis, A. (2024). AI based Digital Journalism: Potential, Challenges and Future Directions. 19th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP), Athens, Greece, 2024, pp. 133-137, http://doi.org/10.1109/SMAP63474.2024.00033

Tramallino, C. P., y Zeni, A. M. (2024). Avances y discusiones sobre el uso de la inteligencia artificial (IA) en la educación. Educación, 33(64), 29-54. https://doi.org/10.18800/educacion.202401.M002

Túñez-López, J.-M., Fieiras-Ceide, C., y Vaz-Álvarez, M. (2021). Impact of Artificial Intelligence on Journalism: transformations in the company, products, contents and Professional profile. Communication & Society, 34(1), 177-193. https://doi.org/10.15581/003.34.1.177-193

Urquilla-Castaneda, A. (2022). Un viaje hacia la inteligencia artificial en la educación. Realidad y Reflexión, 1(56), 121-136. https://doi.org/10.5377/ryr.v1i56.15776

Zazueta López, D. E., López Leyva, S., y Romero‑Rubio, S. A. (2023). La necesidad de una educación 4.0 en México para adentrarse en la industria 4.0. Revista de Investigación en Tecnologías de la Información, 11(24), 62‑75. https://doi.org/10.36825/RITI.11.24.006

Zhou, X., Zhang, J., y Chan, C. (2024). Unveiling students’ experiences and perceptions of Artificial Intelligence usage in higher education. Journal of University Teaching and Learning Practice, 21(6), 1-20

Similar Articles